Hey, everyone, today is another day of eCommerce Unlocked. Today is a happy day for me and a sad day, as well. Let me explain what I mean by this. Today is the last day of eCommerce Unlocked, and for that, I'm sad, but the good news is I will always be releasing more courses and training material for you, and the good news is you have finished eCommerce Unlocked.
A quote that I love to read, and this one's from Marcus Aurelius, "Ambitions mean trying your well-being to what other people say or do. Sanity means tying it to your own action." Of course, I'm also proud of you, as well, because you've come so far, and you've learned a lot. E-commerce is a booming business. More and more e-commerce or commerce transactions are going to be happening online. So by you knowing everything that's happening in SU Unlocked, you're going to be much further than everyone else. The amount of money that's going online worldwide is huge, and because of COVID-19, I know that's old news now, but still, because of it, a lot of people realize how convenient, easy it was for them to buy online, and that's made e-commerce grow at a much, much faster pace. During the COVID-19 days, especially during the very, very first days of COVID-19, you would see companies like Amazon and Shopify booming.
Their stocks went through the roof. A big take away for you is e-commerce will continually grow year over year. Who wants to go out of their garage, drive to a store, walk around, try to find the right item in hopes that it's there at that store and then carry it, put it in the trunk of your car, and then of course go drive back home? On top of that, even when you're at a store buying something, you got to wait in line, too, for the checkout register to ring you up and charge you for that item. I want you to understand a few metrics because these are going to be important for your success in e-commerce, and if you know these, you'll do well in the long run. Your cost of goods sold, that's how much it costs you for the product that you're selling, your return on ad spend, and of course, your return on investment. You want to make sure these metrics are always positive and growing. Data is king, and if you can make sure that your data is pointing in the right direction, you're going to do better in the long run, and if you really want to do well in the long run, I want you to build a relationship with your customer. It's not just about you. It's not just about making money. It's about providing the best experience because, in the long run, that's what's going to cause you to succeed and continually get that repeat business. So what brands should you follow if you want to do well in the e-commerce landscape? Few of them to study, watch out for is not just the Amazons of the world.
There's a lot of other ones that are doing really well from all sizes, from small-medium size like Skincare By Alana to big brands like Louis Vuitton or Rolex or Dollar Shave Club. Just the ones on the screen, they're ones that you should check out and continually follow on a regular basis. You also want to look at these companies, analyze them to figure out, all right, are these companies that I'm analyzing, what are they doing right? What are they doing wrong? In other words, you want to look at them from a case study perspective, and we've broken down some values for you to look at to help you succeed in this. So what does it take to be a great e-commerce marketer and build a great site? Well, there are quite a few skill sets. The first is you want to become a people watcher. By understanding why will help you truly understand how to generate more sales. Why are people taking so long at a cafe? Why do people want to sit on a bench in a park? How are people using their phones? Why are they using their phones on a regular basis and for 10 hours a day? Whatever it may be, this will help you understand people, which helps you understand how to generate more sales. Here's a fun infographic that I love. No, I don't want to give my consent to my personal data. No cookies, no tracking, no browser history. The less the site knows about me, the better, and then at the and, you're just like hey, why isn't my shopping experience personalized? Now, of course, you don't want to invade people's privacy. I know that's a very sensitive topic.
This is just a funny graphic, but whenever you're trying to create an e-commerce experience, you want to personalize much as possible without really breaching anyone's privacy. So really respect the boundaries there. Even if it's not against the law, you want to still respect the boundaries and not approach and go too far when it comes to people's personal privacy. You also want to be using tools like Suggestible on a regular basis. You've seen this throughout the whole course, and when you use Ubersuggest, you just can go ubersuggest.com, put in any keyword, and I want you to click on the keyword ideas reporting the left-hand navigation. It'll show you in tap what buyers are really looking for, and then by tweaking mad and understanding that, you're much more likely to generate the right type of visitors in the long run because you can go after those right type of keywords. The second thing I want you to do is being ready and willing to adapt. People change over time. Businesses change. If you don't adapt, you won't win.
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